They further presupposed that participants would be driven to reduce the dissonance by justifying their behavior. Since participants in the $20 condition had a more substantial justification (higher pay) already, they were further assumed to perceive less dissonance than those … Continue reading →

Applying the suggested emotion-regulation framework on dissonance research may hopefully open up new avenues of inquiry and help bring dissonance theory into the second decade of the twenty-first century. It is important to point out that the model presented here … Continue reading →